The Devil Instagrams Prada
As Miuccia Prada made final adjustments to her most recent runway show during Milan Fashion Week last month, her husband and co-chief executive officer, Patrizio Bertelli, famously hands-on in so many aspects of the business, stayed away. “Even if you know all the ingredients, a good cocktail should be mixed by the person who’s actually in charge,” he said from the calm of the company’s headquarters, whose strict minimalist renovations gave it the white walls and polished concrete floors of an art gallery. There’s even a 100-foot spiral slide by German artist Carsten Höller shooting out into the courtyard. Across town, Prada and their 30-year-old son, Lorenzo, who joined Prada SpA last year to help run social media, were anything but calm.
